This post is by Social Media Management and Marketing Expert Andre Kay/Ceo of Sociallybuzz.com

Ever posted a status update, picture or video on your facebook fan page and realize its not showing up in yours or your fans news feeds. So what good is it to have thousands of fans but every time you post information, updates, contest, giveaways, etc they never sees it. It pretty much defeats the purpose of having a fan page, right? Well this is one of the important reason why you need an experienced social media account manager http://sociallybuzz.com/services.php who knows and understand the process of managing your facebook and online presence.

Now let me help you understand the “News Feed Optimization” that facebook uses to determine what page information is relevant base on what they called “Edge Rank” which has 3 components important to Facebook’s algorithm.

Here are the 3 components:

1)  Affinity – This is the score between the viewing user and the item’s creator — if you communicate with your fans (via messages, they check your fan page often, like your post, click your links) then that fan will have a higher affinity score for your fan page than someone who don’t communicate with your fan page.

2) Weight – This is given to each type of Edge. A picture, video post or a comment gives it much more weight.

3) Time – The older a post is, the less important it becomes.
So in non-techie terms, the more message, pictures and videos you post and the more likes, comments and share you get on those post, the higher your edge rank scores and the more relevant and visible your brand messages becomes.

Here are 3 important tips on how create engagement, stay relevant and be visible:

Post multimedia content relevant to your brand (Picture, Videos, etc)
Do regular contest and giveaways which require your fans to participate and share your page
Make entertaining, inspirational/educational posting (base on your brand), and ask your fans questions, which will require then to leave answers and this creates communication between your fan and your brand.
It is not a fad anymore, you need a facebook fan page as much as you need a website.

In conclusion if you’re promoting a campaign, or just want your brand message to be more relevant and visible to your fans and there friends be sure to share content that your audience will want to engage with.

Remember if you need help staying relevant and visible to your fans and customers, let Sociallybuzz manage, maintain, moderate and grow your social media presence for you.

ABOUT:
Sociallybuzz  is a Social Media Brand Management, Marketing & Advertising company that makes Managing, Maintaining and Growth of your social media presence in real time Simple, Affordable and Effective.

Andre Kay is a Social Media Management and Marketing Expert and Co-founder and Ceo of Sociallybuzz.com. He is often referred to as “The Social Media White Knight”. You can follow him on Twitter/Sociallybuzz  or Facebook/Sociallybuzz

About Chef Salma

Born and raised in Trinidad, I came from a family that loves to cook and has been in the food business for years. When I moved to Florida, I took that love of cooking to another level and pursued a degree in Culinary Arts. I like to experiment with recipes, even if they don’t turn out well. So if you have a recipe or an idea that you’re afraid to try email me at salmamustapha@caribhype.com and I will be more than happy to give it a try for you! Also if you want a recipe for a dish at anytime let me know!

From the Kitchen

Things every Caribbean cook need in their arsenal:

Caribbean foods are some of the tastiest, most awe-inspiring dishes that you can come across given the simplicity of the ingredients used. Most dishes gain their flavour from a basic four ingredients that every cook should have in their kitchen: onion, garlic, chadon beni and pepper. While we can find two of these ingredients in any supermarket, chadon beni and peppers can be expensive if purchased there. The best place to find these two ingredients are at a local Spanish market.

They often carry a variety of peppers that can be used to flavour any dish, from the milder pimento peppers to hotter scotch bonnet and habañero peppers. If you make the trip to your local market, don’t under any circumstance keep the peppers in the fridge! They will lose some of their heat the longer you leave them. The best thing to do is to blend the peppers and keep them in either vinegar (blend the peppers with onion and garlic for a tasty pepper sauce), or in oil if you want to keep them for cooking with.

Chadon beni or Culantro as it is more commonly known in the US, can also be found in abundance in these types of markets. Make sure you look for bright green leaves and a strong scent! Sometimes there is nothing better than the scent of fresh chadon beni. When you get a ton of fresh chadon beni, don’t let it waste as it is sometimes hard to find. Like the peppers, chadon beni is kept best in the fridge if you blend it with oil (it also makes for great tasting green eggs minus the food colouring).

You can never go wrong with using these four ingredients and remember to always be free to explore with your cooking and any ingredients you may come across.

Recipes